Erica Rifat

Sales & Marketing

Erica has been skiing in Verbier for the last 25 years. Having been a guest at David’s first chalet in 1992 she has returned annually and still has a passion for the resort and its outstanding skiing. Erica’s three teenage children all learnt to ski on Verbier’s sunny nursery slopes but now enjoy the more challenging off piste terrain and itineraries that the 4 Vallées has to offer.

Erica is on hand in the UK office to help with any questions about No.14 and Verbier but most specifically she is an expert in organising family holidays. Erica will work out whats best for you and your family; would it be best to have a private instructor or would ski school work well? do you need a nanny? what’s your child’s favourite meal? what time do you want to have supper and are you all eating together? You can talk to Erica about what will make your holiday work for your family and then she will make it happen!

Erica is a very keen skier and likes to catch the first lift in the morning and ski right through until the last lift of the day. She will be happy to help with advice on getting ski equipment, off piste kit and anything else that will help to ensure that you can maximise your skiing.

Erica is a qualified Naturopath with a special interest in nutrition. Erica would recommend starting the day with a green juice and chia seed porridge, then finishing the day with a post skiing yoga session.  She can easily make sure that you have an indulgent, yet healthy skiing holiday!